Background:
Recognizing the influence of appearance on interactions, we have developed a web application to
demonstrate the effects of our facial treatments. Your facial features play a crucial role in
communication, encompassing elements beyond just beauty and age.
Purpose and Procedure:
During your consultation with our practitioner, the web application will be employed to showcase the
potential impact of our treatments on your appearance and radiance. This visualization aids in
identifying the most suitable treatment options for you. To participate, your consent is required by
signing this document.
Data Collection: In order to provide an accurate portrayal of the effects of our
treatments, we will collect the following data:
Your name, date of birth, and gender,
Your email address (optional, for result delivery),
Your photograph.
Data Protection and Privacy:
All data collected will be handled in accordance with the General Data Protection Regulation (GDPR)
and European privacy legislation. Your information will be anonymized and stored only as long as you
maintain a profile within the application. You retain the right to withdraw your consent at any time
without needing to provide a reason. For more detailed information on how we handle your data,
please refer to our privacy statement and privacy policy, available both in print and online at
realfacevalue.eu, or click on the "More information" button below.
Informed Consent:
By clicking the "Accept" button below, I acknowledge that I am at least 18 years old and understand
the purpose of the web application. I have received satisfactory answers to any questions I may have
had regarding its usage. I voluntarily grant my consent to the collection, processing, and limited
retention of the aforementioned data. I acknowledge that this consent is for the sole purpose of
improving treatment insights and the visualization method.
Privacy Statement Real Face Value B.V.
Last updated: 23-04-2021
1. General information:
Real Face Value B.V. (hereinafter referred to as "Real Face Value", "we" or "us") is a company
positioned at the intersection of behavioural science, artificial intelligence and aesthetics. We
are convinced that optimal natural appearance is key to successful social and professional human
interaction. Our company specializes in a method that gives you feedback on the appearance of your
face, from an aesthetic, social and professional viewpoint. It does not show your actual character,
but it reveals what impressions the people that do not know you form about your character in the
first second that they see you. It visualises the invisible (i.e. what people subconsciously think
of you). The scientifically based and developed method can be used as an objective framework to aid
decision making in considering aesthetic procedures for both the clinician and the client. In
addition, our method can be used to visualize the potential results of a desired aesthetic
treatment, by handling images such that the client depicted on the image can form an idea and
expectation of specific aesthetic treatment outcomes. All in all, at Real Face Value we make sure
that you can be at your best when it is needed most.
2. Privacy matters to us
We at the Real Face Value are committed to ensure the privacy of all parties involved with our
organisation. As our headquarters is located in the Netherlands, European legislation applies to our
organisation. This Privacy Statement aims to give you an explanation of the GDPR and your rights as
an individual under this regulation. It also describes how we use and process the personal data we
obtain from you when you apply for a job at Real Face Value or when you work with us as a business
partner. Analytic and functional cookies are placed on our website. When you visit our website, we
process information that is or may be identifiable to you. For more information, we kindly refer to
our cookie policy which you can find on our website (https://www.realfacevalue.eu/). We may update
this Privacy Statement from time to time. We encourage you periodically to review this page for the
latest information on our privacy practices.
3. When and how do we collect personal data about you?
We may process personal data from our employees, job applicants, our business partners, our
customers and/or users.
We may collect information about you:
-
directly from you, such as the information you provided to us when you are an employee of
one of our business partners;
-
from other sources, such as your (former) employer or via our agents
-
from publicly available sources such as LinkedIn or the corporate website of the
organisation you are working for;
- when you visit our website.
4. Which personal data do we process, for what purposes and on what
legal basis?
According to the GDPR personal data is considered to be any information that relates to an
identified or identifiable individual.
-
B2B Customers: If you are our (potential) customer, we may have your contact details e.g.
name, business address and phone number and e-mail address, the contact person at your
organisation, their and your position and may have your bank account and VAT number. We will
process the personal data from our customers for purposes of selling and delivering our
products. The legal basis for such processing personal data is the performance of a
contract. For contractual reasons, we also need personal data to provide our services and
comply with the obligations arising from contractual agreements concluded with you. This
data is used e.g. for performing a contract, managing customer data, handling payments and
providing you with information about our product and prices. We will also use your personal
data for sending you our price list via e-mail. The legal basis for such processing personal
data is the performance of a contract or our legitimate interest. Our legitimate interest
translates into our objective to communicate relevant news regarding our products.
-
Business partners: If you are (working for) one of our business partners, we may have your
contact details e.g. name, business address and phone number and e-mail address, the contact
person at your organisation, their and your position and may have your bank account and VAT
number. We will process personal data from our business partners for purposes of importing,
exporting and distributing our products. The legal basis for such processing personal data
is the performance of a contract. For contractual reasons, we also need personal data to
provide our services and comply with the obligations arising from contractual agreements
concluded with you. This data is used e.g. for performing a contract, managing customer
data, handling payments and providing you with information our product and prices. We will
also use your personal data for sending you our price list via e-mail. The legal basis for
such processing personal data is the performance of a contract or our legitimate interest.
Our legitimate interest translates into our objective to communicate relevant news regarding
our products.
-
Employees: Employees are notified of the personal data that we may process about them via
their employment contract and internal information channels. The legal basis for processing
is performance of a contract, consent or our legitimate interest.
-
Visitors of our website: Analytic and functional cookies are placed on our website. For more
information, we kindly refer to our cookie policy which you can find on our website
(https://www.realfacevalue.eu/).
-
Users of our application: If you are using our application, you are asked to provide us with
your name, gender, age and email address in order for you to make use of the complete
functionality of our application. For some advance functionality you have to provide further
personal data and contact details for us for contractual reasons providing our services,
handling payments and providing you with relevant information about our products and prizes.
If you are using our application (i) to receive feedback on the appearance of your
face, from an aesthetic, social and professional viewpoint, or (ii) to visualize the
potential results of a desired aesthetic treatment, you are required to upload one or
multiple images of yourself. This can only be an image of yourself or someone that has given
explicit consent to you to use their image for the purpose of using it in our application.
We ask your explicit consent for using, processing and storing the original image as well as
the handled image as a result of our processing in order to provide our service with full
functionality to you at the time of use and in the future. This includes providing the best
service we can offer you at the time using as well as improving our service in the future.
We only hold your personal information on our systems for as long as is necessary for the purposes
outlined above. We remove personal data from our systems once it is no longer required, in line with
our guidelines on how long important information must remain accessible for future use or reference,
as well as when and how data can be destroyed when it is no longer needed.
The length of time each category of data will be retained will vary depending on how long we
need to process it for, the reason it was collected and in line with any statutory requirements.
After this time the data will either be deleted or we may retain a secure anonymised record for
research and analytical purposes.
We will store your personal data as listed below or until the moment you have informed us that
you would like us to delete your personal data, no longer wish to receive our mailings, we cease the
sending of the relevant mailings, or it appears that your email address is no longer in use (for
example when we receive a failed delivery notification). Information relating to one-time events
will be deleted when the particular event has taken place and we no longer need that information.
| Personal data concerning: |
Retention period |
| B2B Customers |
For as long as the customer relationship continues, to a minimum of 7 years after the
ending thereof
|
| Business partners |
For as long as the business relationship continues, to a minimum of 7 years after the
ending thereof
|
| Employees |
For as long as their employment, to a minimum of 7 years after the ending thereof
|
| Visitors of our website |
Functional cookies: not stored Analytical cookies: 6 months from set up date
|
| Users of our application |
For as long as you have an active personal profile in the application
|
6. Transfer/disclosure of personal data In the context of the purposes as listed above, we
may share your personal data with third parties, such as cloud services providers, software
providers, payroll administration office, printers and/or event organizers.
Processing arrangements
Where we use third party service providers we will ensure that, where relevant, contractual
safeguards are implemented to ensure the protection of your personal data when disclosing your
personal data to a third party. For example, we will enter into data processing agreements with
relevant parties (providing for restrictions on the use of your personal data and obligations with
respect to the protection and security of your personal data). As a general rule, we only share your
personal data as set out above with other parties located in countries outside the European Economic
Area, if this is absolutely necessary for the performance of a contract or given our legitimate
interest. In such case, it shall be ensured that adequate measures are taken to ensure adequate
protection of your personal data in accordance with applicable data protection legislation.
Generally, we will enter into the Standard Contractual Clauses (as approved by the European
Commission) with the recipient of your personal data. You may contact us via info@realfacevalue.eu
if you wish insight in adequate measures taken.
7. Protection of personal data
Real Face Value will take all measures in its power that are necessary from technical and
organisational point of view to prevent unauthorised access to personal data, loss, destruction,
falsification and leakage of personal data. We shall select service providers, which handle personal
data in an appropriate manner, and will supervise service providers as necessary and appropriate to
ensure the security control of the Personal data.
8. Your rights regarding the processing of personal data
You have many rights regarding your personal data. Read more about them below. If you would like to
exercise them or learn more, feel free to contact us. You can find contact detail at the end of this
statement. Please note that some of the rights may not be applicable to your situation. • Right of
access You have the right to know what personal data we process and why. That's why we inform you in
advance about our processing activities via this Privacy Statement. If you have any questions, or
would you like to learn more about what information we process from you, you are always welcome to
contact us and we will provide you with further information.
• Right to rectification
If you believe we store wrong information about you, such as your name or address, you can ask
us to correct this.
• Right to erasure / right to be forgotten
You have the right to tell us to permanently erase your personal data from our records. You
can do this for example if you believe there's no longer any need for us to keep it. Or, if you
previously have given your permission, you can just decide to withdraw it.
• Right to restrict the processing activities
You have the right to restrict our processing activities in certain situations. This means we
will continue to store your information, but we will temporarily stop any other processing. Why
would you want to do this? For example, if you have asked us to fix incorrect information. In this
situation you may want us to stop processing until the information is correct.
• Right to data portability
In certain situations, you have the right to ask us to send your personal data in digital form
to you, so that you can forward it to someone else.
• Right to object
You have the right to object to the processing of your information, even when we have a
legitimate legal reason to process it. You can do this when we process your information on the basis
of our legitimate interest, and you believe that your personal interest outweighs ours. If you do
not want us using your information for direct marketing purposes, including profiling, we will
comply upon request.
• Right to withdraw consent
If we process your personal data based on your consent, you have the right to withdraw your
consent anytime. To exercise your rights, please contact us via the contact details listed below.
Finally, if you are not satisfied with the way we treat your personal data, you have the right to
lodge a complaint with the Dutch Data Protection Authority via the website.
9. Contact details
If you have questions about our privacy statement or practices or wish to exercise your rights,
please feel free to get in touch. You can contact us at:
Real Face Value B.V.
Honingerdijk 34
3062 NW Rotterdam
the Netherlands
Mail address: info@realfacevalue.eu
RealFaceValue